List buildingfocused on the loyalty of regular customers is where the money is. 

Every business depends on its regular customer relationship. This could be the neighbor hood bar down the road or the housewife who always buys the same washing powder.

 In fact some bars even have a table reserved for their regulars. This is a wise customer relationship management that will take care of customer retention and  ensure that they come back often.

In business it has long been common knowledge that a regular customer and customer loyalty  is worth ten times more than a new customer. Or in other words, it costs you a lot to get new customers.

Business practice then spends a lot of money and effort to ensure that your customers stay around for a while. They are induced into this by a good product or service hopefully backed by  honesty and integrity. They might also be enticed to stay by being offered subscriptions and loyalty cards.   

Whatever way it is done the point is that business wants to keep as many of their customers around for as long as possible. The health and fitness  industry has taken  keeping hold of the customer one step further and actually sells membership for life.

In the off line business world it is so much easier to sell additional product to a customer who is a regular. This could be somebody who pops into the bar for a drink on the way home. Offer  him your latest pub meal as well and you have just doubled your turnover and witnessed customer satisfaction. 

What about the customer who always comes back for his car maintenance at your garage. Show him some car accessory that he didn’t even consider before he walked into the workshop and watch him happily walk out of the shop with the purchase in hand. 

It is so much easier to sell something to a person who is already coming into the shop. The difficult part,and the hard work is if you have to constantly entice new customers into the shop. That’s where the huge advertising budgets come up. Getting traffic through the door or to your blog

How can you get around that?             

As with offline businesses your online business also requires that you to make sure that  you build a customer relationship so your customers become regulars. Your visitors want to see what you are doing, every time you do it. That means you want them on your list.

Your list in the online world is your RSS feed or the emails that your regulars are prepared to accept from you.
You want a whole bunch of people who are finding value in what you are offering and want to follow every word you write about, every tip you offer them, every word of wisdom you share with them . You need those people as  much as they need what you have to for them to make their life better; and you need them to sign up for the feed..

Because the list is where the money is. This is where you have a market that you can tap into. All other efforts are far too much work and if you need to pay for advertising then it can start to cost a lot of money.

Those regular readers are not easy to come by. You certainly can’t buy them because they will opt out at the drop of a hat. What you need are regular readers who are now fans and become part of your group or tribe. 

Be the leader and expert they want to follow  And if that means being told what to buy, then so be it. Work on that customer relationship to build your  list from the moment you start your blog. You will never regret that effort.

I would like to suggest a great book that not only gives great value, it could enhance your list building for your business.

 
Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

Praise for Lucrative List Building… “Glen is without a doubt a ‘List Building Genius!’

 If you want to quickly explode your list and fill your pockets with cold-hard cash, he’s definitely a Must read, Must hear, and Must see!” -Matt Bacak, 

The Powerful Promoter, www.promotingtips.com,

 Atlanta, GA “Lucrative List Building is a testament to Glen’s profound grasp of email marketing. Internet Marketers everywhere would do well to read this book.” 

-Jason Oman, #1 Best Selling Author, Conversations with Millionaires, www.JasonOman.com

 ”I have built my entire online business using list building and relationship marketing strategies. Over the years, I have identified a select few experts in this industry, and having met Glen Hopkins in person, I can tell he is the real deal. Anyone looking to learn the power of list building needs to learn from Glen. His strategies can help you double your profits in 90 days.” -Mike Filsaime, www.MikeFilsaime.com

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